To target multiple geographic areas, the bulk targeting tool lets you set up to 1,000 locations at a time. You can also target places of interest, such as airports and universities, and specific commercial areas. Radius targeting makes your ad visible to those within a specific geographic area, such as 30 miles around Asheville. Ads offers several tools that make this possible, such as radius targeting, places of interest targeting and bulk location targeting. Tip: Set your ads to target specific geographic locations. It can also save you money by preventing your ad from popping up when searches are too general, such as when you are too far away for the customer even to visit.įor Balloons Over Asheville, available keywords include “hot air balloon rides Asheville,” “balloon rides Asheville,” “Asheville hot air balloons,” “hot air balloon west North Carolina,” “fun things to do in Asheville,” “hot air balloon ride Candler,” and “hot air balloon ride Charlotte.” Keywords can also be expanded to include the season, such as “summer hot air balloon rides Asheville,” “summer ideas Asheville,” or “summer fun Asheville.” This has the advantage of being specific to your region, allowing you to reach highly targeted customers. How: If you own a business with a physical location or provide a service, one of the most effective Ads strategies is keeping your keywords local. (Balloons Over Asheville is now being serviced by the Asheville Balloon Company.) The company used campaigns with keywords related to recreational activities in Asheville, North Carolina, and the surrounding area. Who: Balloons Over Asheville, which provides hot air balloon rides, really took off with Google Ads. Keyword Planner also lets you add negative keywords, preventing irrelevant search words from being associated with your ad. This tool will show you how many times people are searching for those terms and how much traffic those keywords may be able to drive to your website. Tip: Check out Google Keyword Planner to find new keywords that apply to your organization. Thinking like a customer, Krane includes keywords in his arsenal like “Los Angeles fitness consultant,” “personal trainer in Los Angeles,” “best fitness program in Los Angeles,” and “Los Angeles fitness training.”
Start with something general, then get specific to reach the right audience.įor instance, some of the services Krane provides are corrective exercises and fitness training in LA, but he also provides virtual coaching. List what search words customers who are looking for your products or services may type into Google. Start by thinking like a customer and implementing SEO strategies into your keyword search. How: According to Krane, choosing the right keywords is essential to a successful Ads campaign.
He mastered the art of creating specific campaign keywords to draw more participants to his online training and virtual coaching programs, which are supplemented by tips he regularly shares on his business YouTube channel. Who: Ryan Krane, a fitness consultant in Los Angeles, doubled the number of visitors to his website by using Google Ads.
Hopefully, you can use their ideas to make your campaigns a success.ĭid you know? Google Ads is an example of a consumer-to-business (C2B) model, where end users provide a product or service to an organization. We connected with some business owners to learn more about their strategies for developing and implementing successful Google Ads campaigns. Experts say it’s important to target specific audiences, build SEO-friendly webpages and ads, and constantly adjust and analyze your campaigns through Google Ads and Google Analytics. Over 80% of parent company Alphabet’s revenue came from the Google Ads program, which shows that thousands of businesses are already taking advantage of Google Ads and its various services.īut launching an effective Google Ads campaign can be challenging. Google Ads, formerly known as Google AdWords, is an excellent way to reach new customers and establish a web-based revenue stream.
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